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SPC & LVT · Brand programmes

OEM & Private Label
SPC Flooring

Build an SPC or LVT range around your market and your brand. Start with the product construction and décor, then approve the packaging against that same product.

For importers, distributors and private-label flooring brands.

SPC flooring colour swatch fan with wood-look décor options for private-label range selection
Start with the sample.Review the décor, surface and selected construction together.
Choose the starting point

A brand programme can begin
at different stages.

Tell us what is already decided. An existing décor with brand packaging needs a different brief from a new colour or a change to the product build.

Existing design.
Your brand packaging.

For buyers who have selected a product and want to develop their own branded range.

Bring to the discussionProduct or décor references, quantity by colour, brand identity and destination market.

A colour reference.
A new range direction.

For a colour or visual brief that needs comparison with the available décor options.

Bring to the discussionA physical reference sample or image, the intended construction and volume by design. Approve the physical result before placing the order.

A defined build.
A market requirement.

For buyers specifying thickness, wear layer, surface, backing or format for their range.

Bring to the discussionRequested build, use area, quantity and required documents. These choices need to work together in one producible SKU.

A brand panel and product information panel, showing the separate areas to approve before printing. This is an illustration, not a client example.YOURBRANDPRODUCT REFERENCEConstruction · Size · BatchPack quantity · Carton marksMarket text approved separately
Illustrative artwork layout. Brand panels, product data and market text are separate approval items. This is not a finished carton or customer case.
Brand identity & packaging

Your packaging should describe
the product inside.

Carton artwork, labels and sample presentation should use the same approved product reference. A logo approval alone does not approve technical or compliance text.

Brand & artwork

Supply the logo, artwork files and barcode ownership details. Identify the person who approves the final artwork.

Product information

Match SKU names, construction, dimensions and pack data to the agreed specification.

Market text & marks

Assign responsibility for local wording, importer details, document references and any certification marks before print approval.

Before mass production

Approve the product.
Then approve what represents it.

Set these checkpoints in the programme brief. Product approval and artwork approval are separate decisions.

01 / PRODUCT BRIEF

Define the range

Product family, board or finished thickness, wear layer, backing, dimensions and quantities by design.

Record: one proposed SKU specification.

02 / PHYSICAL SAMPLE

Review the finish

Inspect décor, surface, gloss and joined edges under the intended lighting. Use the physical sample for approval.

Record: sample reference and accepted finish.

03 / ARTWORK

Sign off the packaging

Review brand panels, product labels, barcode data, carton marks and any market-specific wording.

Record: artwork version and named approver.

04 / ORDER RELEASE

Align the order file

Bring the specification, approved sample, artwork, document scope and commercial terms into one order record.

Record: agreed order and approval versions.

A room image or screen colour is a reference, not a physical sample approval. Record requested changes before they are included in a production order.
A shared approval record

Agree who supplies.
Who reviews. Who approves.

Use this responsibility checklist when defining the programme. Record the final allocation in the order documents.

Approval areaBuyer inputEcoflors coordination
Brand identityAuthorised logo and artwork, barcode details, intended market and named approver.Review packaging requirements against the proposed product and production arrangement.
Product & finishTarget build and colour reference; written approval of the selected physical sample.Review requested options and the sample reference against the proposed SKU.
Labels & documentsImporter details, required language, project clauses and destination requirements.Match relevant partner-held documents to their product scope. Review permitted use of marks separately.
Order conditionsQuantity per design, planned order date, destination and requested inspection arrangements.Set out product, packaging and order conditions in the quotation and approval record.

Quantities by design

Show the quantity of each décor and construction. Product, new décor development and packaging print runs can have separate order conditions.

Price basis

FOB Shanghai is the default trade term. Compare quotations against the same build, quantities, packaging scope and named delivery basis.

Sample & courier costs

Standard samples are free. Buyers without a previous formal order pay the courier cost, refunded against a later formal order; existing customers receive free shipping up to 10 kg. Read the sample policy.

Private-label packaging does not automatically transfer a certificate to the buyer’s brand. Read the document coverage guide. Exclusivity, artwork rights and any development-cost arrangements need their own written agreement.
Buyer questions

Before you start
your own range.

These questions separate the product brief, packaging decisions and contract terms.

Can I use an existing décor with my own brand packaging?
That is one starting point for an OEM enquiry. Send the product reference, quantities by colour and your packaging brief. Distinguish the product order quantity from the carton print run, and approve the product data alongside the artwork.
What determines the minimum order for a private-label range?
The relevant inputs are the construction, quantity per décor, whether the décor already exists and the packaging requirements. A new décor can involve a separate film-development or print-run condition. List each proposed SKU and colour quantity so those conditions can be reviewed together.
Can you work from a physical colour sample?
Send the reference and explain which features matter: tone, pattern scale, grain, texture or gloss. A screen image alone cannot establish an exact match. Review a physical sample of the proposed result before approving the range.
Which documents can carry my private-label product name?
That depends on the document type, product coverage and the issuing scheme’s rules. Brand packaging does not authorise changes to a report holder or an approval mark. Identify the document requirement and intended brand/SKU reference before approving printed claims.
Does custom development include exclusive rights?
Do not assume exclusivity from a development payment or artwork submission. Product or décor ownership, market territory, permitted use and any volume commitments need to be defined in a separate written agreement.
What should I prepare before requesting an OEM quotation?
Start with the target market, product family and quantity by colour. Add any requested construction, décor reference, packaging needs and target order date. If some options are open, say so and identify the decisions you need help with.

    Fields marked * are required. You can leave product options undecided.

    Your proposed range

    Product categories (select all that apply)

    For SPC, distinguish board thickness from finished thickness including an attached pad.

    Brand & packaging brief
    Packaging and sample presentation needs

    No file upload is required here. We can discuss reference artwork or a physical colour sample after the first contact.

    Your company & contact

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