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Surface selection · SPC & LVT

EIR Vinyl Flooring
Embossed in Register

EIR aligns the embossed surface with the printed design. For wood-look flooring, the grain you see and the texture you feel follow the same pattern.

Explore EIR décors →Request Samples →

Choose the décor and surface together. The core, wear layer, format and backing remain separate parts of your buying brief.

Eco.Info-028 interior design reference showing light wood-look planks in a living room
Eco.Info-028 · room reference. A scene image shows the visual; physical samples establish the surface detail.
Compare the surface

Registration is the difference.
Depth is a separate choice.

Compare the two surface references below. EIR describes the relationship between embossing and print; deep embossing describes surface relief. Depth alone does not establish registration.

Registered embossing

EIR: Embossed in Register

EIR follows the printed grain and knot features. Review the visible design and corresponding relief together on a physical sample.

EIR surface reference showing embossed wood grain around a knot
EIR surface reference View full-size photo ↗ (opens in a new tab)
Deep wood embossing

Basic Pattern Embossed Deep

Deep embossing adds pronounced wood-like relief. Check how the texture relates to the printed design; a deeper surface is not automatically EIR.

Basic pattern deep embossed surface reference showing elongated wood-grain relief
Deep embossed surface reference View full-size photo ↗ (opens in a new tab)

Surface photos supplied for appearance comparison. Lighting and magnification can affect what you see. Use physical samples to review print-to-texture registration; these photos do not establish a measured tolerance.

EIR-filtered design references

Start with the wood visual.
Approve the surface in hand.

These references appear in the EIR-filtered library. Open the full design and assembly views, then request the required surface on your chosen build.

Continue your selection

See more designs, or discuss your range.

Browse the EIR library to compare references. For pricing, send your shortlisted codes with the construction, quantity and destination.

Browse EIR décors →Request a Quotation →
A practical sample review

Review the detail.
Keep an approved reference.

A useful approval covers the print, physical surface and assembled appearance. Keep the sample identity with the product specification.

  1. Identify the sample

    Record the décor code, surface description and build. Include format, wear layer, backing and edge detail.

  2. Inspect the alignment

    Trace a visible grain feature under side lighting. Check its relationship to the relief at several positions along the board.

  3. Compare joined pieces

    Review colour, gloss, print repeat and edge detail across several boards in the intended laying direction.

  4. Retain the approval

    Keep a labelled reference with the agreed specification and artwork approval. Use it when reviewing production samples or later orders.

Turn a design into a product brief

EIR is the surface.
Specify the rest of the floor.

The same appearance can be discussed for different product routes. It does not establish that every route, format or registered surface combination is available.

SPC click →Dryback LVT →Flexible click LVT →Loose Lay LVT →
Product build
Core and installation route; board and finished thickness; wear layer and backing
Format & finish
Width × length, plank or pattern layout, registered surface, gloss and bevel
Project scope
Use area, traffic, destination market and required performance documents
Order scope
Quantity per design, target timing, branding and packaging requirements
Multi-zone ranges & repeat orders

A shared colour code
needs a shared review.

If you plan to use a similar visual across different constructions, compare the actual samples together. Surface relief, gloss and the finished build can affect the appearance under the same light.

For later phases, keep the approved references and record which samples belong to each build. Agree the batch-review requirements before placing repeat orders.

Plan an OEM & private-label range →
Keep with the approved SKU
Design
Décor code and physical reference
Surface
EIR selection, gloss and edge finish
Construction
Core, thickness, wear layer, backing and format
Approval
Sample identity, approval date and agreed production checks

Recommended approval record, not a certificate. Match performance documents separately →

Buyer questions

What to check
before ordering EIR.

Use the surface description to select a sample. Use the exact product specification and evidence to place the order.

What does EIR mean in vinyl flooring?
EIR means Embossed in Register. It describes a surface whose embossed features follow the printed design, such as wood grain and knots. It is a surface treatment, not a separate core type, wear layer or performance certificate.
How is EIR different from standard wood embossing?
Standard wood embossing adds a wood-like surface pattern independently of the printed grain. EIR links the embossed detail to the selected print. Compare physical samples under side lighting and feel the same visible grain feature on each sample.
Does deeper embossing mean the floor is EIR?
No. Depth describes how pronounced the surface relief is; registration describes its relationship to the printed design. A deeply embossed surface can still be non-registered. Review print-to-texture alignment rather than depth alone.
Can every EIR design be supplied in every SPC or LVT build?
No universal availability is stated. The décor, registered surface, format and construction need to work as a specific combination. Send the design code with your required core, thickness, wear layer and quantity. A library filter identifies a design reference, not approval for every build.
Will the same colour look identical across SPC, dryback and later orders?
Do not rely on the colour code alone. Surface, gloss, wear layer and production variation can affect appearance. Compare samples of each proposed build together under the intended lighting, retain the approved references and agree how later batches will be reviewed.
Can EIR be used for herringbone or chevron flooring?
Assess the proposed format and design combination first. The cut, grain direction, left/right pieces and available registered surface matter. Send the intended layout and dimensions with the décor code; do not assume a straight-plank reference is available in either pattern.
Does EIR establish slip, fire or underfloor-heating suitability?
No. Those requirements belong to the tested or documented product construction and installation conditions. Ask for the evidence and instructions matching the specified product. A wood-grain surface description does not establish a slip rating, fire class or heating limit.
What should I send for a custom EIR enquiry?
Send the reference print or physical sample, proposed construction and dimensions, finish, quantity per design, destination and packaging needs. New print and registered tooling requirements, costs, approvals and timing need to be agreed as part of the development brief.

Continue exploring the design and product range.

EIR décor library →All vinyl décors →Herringbone →Chevron →
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